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Destination Colorado is a nonprofit organization designed to provide resources and information for meeting and event planners. Among our more than 120 members, you’ll discover the solutions to every requirement and planning challenge.
Our members represent the very best in amenities, activities and service that Colorado has to offer. Our mission — since Destination Colorado’s creation in 1993 — is to make the site selection and planning experience convenient and straightforward.
By combining our member resources through Destination Colorado, we can efficiently inform and update meeting planners and incentive buyers about one of America’s most beloved and desirable destinations. We accomplish this through our web site, major trade shows, a meeting planners guide, cooperative advertising programs, lead referrals, and strategic partnerships.
You’re invited to capture the “Spirit of Colorado” and visit our beautiful Rocky Mountain state. The fantastic variety and choices offered by Destination Colorado guarantees a fresh experience every time!
2018 Board President
Kathy has over 30 years experience in the hospitality industry. Her background includes a wide range of duties in the industry, including Director of Catering and Sales Manager at the hotel level and most recently, Senior Director of Convention Sales at the Colorado Springs Convention and Visitors Bureau where she has been for over 19 years. She has been a member of MPI for over 19 years and served as the VP of Finance for two years on the Rocky Mountain Chapter board. She also currently serves as the past president for the Southern Colorado HSMAI chapter. She was named into Colorado Meetings + Events’ Hall of Fame in 2009 as Supplier of the Year and received the Industry Legacy Award in honor of Sandy Gerety through the MPI Rocky Mountain Chapter in 2016. Kathy can be reached at email@example.com or at 719.685.7632.
Andrew Heidt, CMP
2018 Board Vice President
As the Director of Group Sales and Marketing at Boulder Convention and Visitors Bureau, Andrew is responsible for all group sales and marketing activities. Prior to joining the Boulder CVB, Andrew was with the Annapolis, Maryland destination marketing organization for six years promoting the city as a premier conference and sports destination. Andrew is active with several organizations including Meeting Professionals International and Hospitality Sales and Marketing Association International; he received the CMP designation in 2007. Since moving to Colorado in 2008, Andrew has gained an appreciation for all that Colorado has to offer and is eager to promote the state, actively working with Destination Colorado. Andrew can be reached at firstname.lastname@example.org or at 303-938-2071.
Ellen Collins, CMP
2018 Board Secretary
Ellen is Senior Manager, National Group Sales for Vail Resorts Meetings & Events. She leads her sales team to best serve Colorado based planners in fulfilling their meeting objectives and aspirational goals. This team will help secure ground transportation needs on Colorado Mountain Express, hotel rooms, traditional and outdoor/ on mountain meeting space and dining, golf, skiing, lift tickets and much more. Ellen has been in hotel sales for twenty plus years. Her career started at Swissotel Boston, followed by sales at The Loews Anatole in Dallas, now a Hilton Hotel. In 1995, she moved to be Director of Sales and Marketing for the Loews Denver Hotel. In 2005, Ellen joined Vail Resorts and RockResorts in their Colorado national sales office. Ellen is an active member of MPI, CSAE and PCMA. Ellen can be reached at email@example.com and at 303-881-7167.
Tim Litherland, CMP
2018 Board Member and Past President
Tim serves as the Director of Sports and Specialty Markets for VISIT DENVER, The Convention & Visitors Bureau. Tim has been a member of the VISIT DENVER sales department since March 1995. He was previously employed at the Warwick Hotel Denver, where he spent eight years in their sales and marketing department. Tim has been active in many organizations, including board and committee positions with Denver Sports, Meeting Professionals International Rocky Mountain Chapter, Society of Government Meeting Professionals Rocky Mountain Chapter, Hospitality Sales and Marketing Association International Mile High Chapter (and International Board of Directors for HSMAI), Colorado Society of Association Executives, Meetings Industry Council of Colorado, Colorado Sports Hall of Fame, Colorado State Travel Council, and the Kiwanis Club of Denver. Tim is a native of Colorado and lives in Lakewood with his wife, Cece, and has three children, and a grandson and granddaughter. Tim can be reached at firstname.lastname@example.org or at 303-571-9429.
2018 Board Member
For nearly 4 years, Thad worked the operations side of hospitality as the Front Office Manager and has since completed 4 more years as the Sales Manager for Devil’s Thumb Ranch Resort & Spa. During that time, he worked both sides of a wide variety of events. Thad’s experience has taught him both the planning process and execution of meetings and incentives for a luxury mountain resort. Through benchmarking, industry events and various hospitality associations, he has learned how properties of all different kinds operate. Thad’s passion for his career has created a unique understanding of the hospitality industry. Thad can be reached at 303-877-0227 or at email@example.com.
Lauren Lacy, CMP
2018 Board Member
Lauren has been in the Hospitality industry for 10 years. She began her hospitality career in catering sales and services, transitioning into conference services, and then ultimately moving into national sales. She has been a National Sales Manager for 6 years, and has worked with all market segments locally and nationally. In 2010 she earned her CMP, and shares a passion for both the sales and planning process. As a Colorado Native, Lauren’s love of the outdoors and mountains has fueled her experiences in selling mountain resort destinations. Lauren represents Hotel Talisa in Vail, highlighting the best of every region and every time of year. Lauren is currently a member of MPI, CSAE, and has had memberships in many other industry associations. You may reach Lauren at firstname.lastname@example.org, or at 303-268-6870.
2018 Board Member
Marci is a Colorado native and has been in the hospitality industry for over 25 years. The majority of her experience is with Destination Marketing Organizations. She began her career in Vail working for local area hotels before moving back to Denver and becoming the Front Range representative for the Vail CVB for 12 years. Before joining the Grand Junction VCB, she also did some work with Gateway Canyons and the Denver CVB. Over the years, she has been active in many industry associations including MPI, CSAE, SGMP, CMCA, PCMA and Destination Colorado. She enjoys spending time with family and friends, golfing, snowshoeing, reading and going to the movies. She can be reached at 303-979-1535 or email@example.com.
2018 Board Member
Brady Johnson is Director of Sales and Marketing, making him responsible for all marketing and advertising efforts at the C Lazy U along with booking group events and retreats. But don’t be fooled by this job description because on top of these efforts you can always count on seeing him taking guests on guided mountain bike rides, or leading a ropes course session in the summer, and skiing on the Ranch’s private ski hill as our guests’ mountain host in the winter. The C Lazy U is the perfect home for this avid outdoorsman because he gets to show guests the experience of a lifetime from the moment they find us online or through friends, to the day of their departure.
2018 Board Member
Kelly is a Colorado native and has been in the hospitality industry for nearly 20 years including Director of Marketing for the Vail Chamber and Tourism Bureau (now VVP) and Marketing Manager with the Sonnenalp Resort of Vail. Most recently, she has been delivering exceptional group incentive experiences throughout the state and promoting Colorado as a group destination for meetings and events in her role with Operation Altitude, a Colorado destination management company. Outside of work, she enjoys finding new ways to embarrass her teenagers, hiking with friends, developing her photography skills and riding her horse. She can be reached at 970-390-8334 or firstname.lastname@example.org.
2018 Board Member
Justin is the Director of Sales and Marketing for Visit Aurora where he represents Aurora by serving on a number of community and industry organizations including the Board of Directors for the Colfax Marathon, Aurora Chamber of Commerce Leadership Aurora Program, and Downtown Aurora Visual Arts. Clark develops and manages sales and marketing efforts for Visit Aurora and can be reached at email@example.com.
2018 Board Member
Sarah Reynolds Lasser is the Director of Sales for Destination Marketing at the Aspen Chamber Resort Association. Sarah joined the Aspen Chamber in 2010 after six years in hotel operations and catering and sales at The Ritz-Carlton Club Aspen Highlands and Hotel Jerome. She first came to Aspen on a college spring break and soon returned to launch her career and enjoy Aspen’s glorious summer months and great skiing. Sarah is a certified incentive specialist and member of Society for Incentive Travel Excellence and Meeting Professionals International. She enjoys traveling the world and lives Aspen’s mind, body and spirit idea. Sarah can be reached at firstname.lastname@example.org or 970-920-7185.
2017 Board Member
Meg is the National Sales Manager for The Steamboat Grand. The best part of her job is sharing her love of Steamboat & introducing meeting planners to this amazing destination. Her career started with Marriott International, which led her to working at Marriott Hotels in Denver, Chicago, Dallas & Minneapolis. Being a Colorado native, the mountains were calling her home and The Steamboat Grand was the perfect place to combine her passion for Steamboat and hotel sales. She enjoys tubing the Yampa River in the summer, skis every opportunity she has and loves spending time with her Family and Friends. Meg can be reached at 970-871-5537 or at email@example.com.
2018 Board Member
Rebecca unknowingly got into the hospitality industry when she crafted her mom’s 40th birthday while in high school growing up in Ecuador. She returned to her home state of Texas, earning a degree in Telecommunications and Spanish at Baylor University. After many summers of backpacking, camping, rock climbing and mountain biking in Colorado, she packed her green Volvo and moved to Boulder. Rebecca has worn many hats in the hospitality business from front desk management to running an offsite catering company, followed by a Catering Sales position at the DoubleTree Westminster (after living in Argentina and Chile for a year). Rebecca was part of the opening team of The Curtis hotel, then ended up at the Hyatt Regency in Denver. She is now the Business Development Manage at the Ameristar Casino Resort Spa, and is very active with MPI, PCMA and Destination Colorado.
2018 Board Member
Mitzi Forrester is the Director of Village Wide Group Sales for Visit Beaver Creek where she is responsible for securing multi-property group business for the Beaver Creek Resort lodging, merchant and restaurant community. Prior to her current role, Mitzi worked with the Beaver Creek Group Sales team enhancing the mountain experience for group guests through on mountain activities and dining. Mitzi has been in the hospitality industry for over 20 years in a variety of sales and marketing roles. Her career started with Marriott Hotels in Dallas where she was one of the first salespeople in the company to sell a multiple lodging portfolio made up of full and select service properties. She is an active member of several organizations including CSAE, SITE and FICP. In 2010 Mitzi moved to Colorado with her family where she enjoys an outdoor mountain lifestyle. Mitzi can be reached at 970-845-5288 and firstname.lastname@example.org.
2018 Board Member
Lindsey Rohrbaugh, has over 10 years of professional experience in the hospitality industry. Currently Lindsey represents Visit Fort Collins as a destination expert, advisor, and connector with a goal to provide an elevated experience in Fort Collins.
Lindsey has focused her career in the tourism industry in Colorado. Prior to starting her career, she was born and raised in Estes Park, where her parents and grandparents established their roots in the hospitality industry. Learning first hand from her family and industry mentors, she built her foundation upon strong work ethic, hospitality, relationships, and finding opportunities to uniquely collaborate.
Graduating from Colorado State University in 2003, Lindsey focused her higher education on business administration and marketing. Early career days were spent dialing in sales technique and strategy, developing into a relationship approach, winning her a spot at the Fort Collins Convention and Visitors Bureau. Starting out as the Director of Partnership and Conference Services, Lindsey doubled their partnership base in a three-year period, created added value programs, and serviced conferences to directly connect the meetings industry with their community. Lindsey graduated into destination sales in 2015. She is now able to blend her passion of the community with incoming groups, meetings, events.
Lindsey loves world travel and learning about other people and cultures. She spends her down time enjoying the outdoors, competes in triathlons, and aspires to own a French Bulldog one day!
Deana Mitchell, CMP, DMCP, CCSE
2018 Board Member
Deana Mitchell, CMP, DMCP, CCSE has over 27 years of experience in the hospitality industry. The first 10 years of her career were spent in restaurant and banquet management, and then proceeded on to conference, catering, and destination services. She has lived/worked in Snowmass, Aspen, Leadville, Vail, Telluride, Winter Park, Denver and also spends time in Colorado Springs.
Deana has realized her dream of living in the Colorado mountains for the better part of the last 20 years. Her experience in the different facets of the hospitality world over the years, coupled with her travels and involvement in professional organizations, gives her the ideal experience to do what she loves – creating experiences for groups who want to come visit Colorful Colorado!
Janie McCullough opened her own marketing consulting firm, McCullough Marketing, in 1996, specializing in marketing and communications for the tourism and hospitality industry. Prior to establishing McCullough Marketing, Janie served as Vice President of Marketing for Colorado Ski Country USA.
Since opening her company in 1996, Janie has worked with a number of tourism related clients representing various segments of the tourism industry. A brief sampling includes: United Vacations, Destination Colorado, Waco CVB, Tourism Industry Association of Colorado, Kansas Travel & Tourism Division, The Silvertree Properties, Maggiano’s Little Italy and BEWI Productions.
McCullough Marketing services include the development and implementation of comprehensive marketing plans, public relations for individual communities, properties, associations and special events, and client representation with other industry tourism partners. Janie is a graduate of Western State College in Gunnison, Colorado. She is married with two children.
Coordinator & Membership Engagement
Stacy has fulfilled the Coordinator and Membership Engagement role for Destination Colorado since 2013. She wears a lot of hats for the organization and is active in promoting Destination Colorado to meeting planners and suppliers through networking events, tradeshows and newsletters. She has been a resident of Colorado since 2003 and lives in Edwards, Colorado with her husband and two children. A lover of snowboarding and the outdoors, she spends most of her free time enjoying mountain life with her family.
Destination Colorado has established strategic relationships with leading meeting publications, professional organizations, and sponsors to help us advance our mission to make your planning experience easier. Please visit their web sites for more information.
The Colorado Partner
Colorado Meetings & Events magazine is a quarterly publication reaching meeting planners as well as all levels of professionals who plan meetings and events, from an administrative executive planning a board retreat to the vice president of marketing organizing a client golf outing. The magazine is specifically written and circulated within the state and throughout the surrounding region to expose readers to cultural events, service providers, venues and industry resources available in each market to assist in planning a meeting or creating the next extraordinary event. The magazine is available in print and digital and online at Visit www.meetingmags.com
The Colorado Tourism Office (CTO) was created by the Colorado legislature to promote Colorado as a tourism and travel destination. The CTO oversees the Colorado Welcome Centers, advertising and public relations, promotional materials and customer response services including 1-800-COLORADO and Visit www.Colorado.com
RightNow, Inc has been providing search engine optimization (SEO) and search engine marketing (SEM) services to the Destination Colorado website since 2004. Our specialty is creating a presence on the search engines so that people who are looking for what you offer can find you easily and readily when they search. Over 60% of our clients are part of the hospitality industry and many are located in Colorado specifically. As a member of Destination Colorado, you are invited to request a proposal from us to provide these same types of services for your organization. Visit www.rightnowinc.com
Plan Your Meetings (PYM) is an educational and social resource for people who plan meetings and events. Everything we do is designed to educate, empower, inspire and connect them to the resources they need to plan better meetings and events. We do this by creating award-winning multimedia content online, digitally, on social networks, at live events and in an annual guide designed to be a keepsake that addresses current challenges and innovative solutions for the year ahead. On the other end of our B to B model are hotels, resorts, destinations and products and services eager to increase their groups & meetings business. PYM builds custom sales & marketing programs to help these suppliers build new relationships and increase meeting and event related business.
Successful Meetings – with a monthly circulation over 70,000, Successful Meetings is written for meeting planners across all industries. Successful Meetings educates and provides resources for all levels of corporate, association and independent meeting managers and buyers about how to create and execute all types of meetings. Visit www.successfulmeetings.com
Meeting Professionals International (MPI), the meeting and event industry’s largest and most vibrant global community, helps members thrive by providing human connections to knowledge and ideas, relationships and marketplaces. MPI membership is comprised of more than 24,000 members belonging to 71 chapters and clubs worldwide. For additional information Visit www.mpiweb.org
2017 Past Board President
Lisa has been in the hospitality industry for over 25 years. A Colorado native, Lisa began her hotel career in the Phoenix/Scottsdale market. After five years in the heat and desert, she relocated to northern California. Then back to Denver, then to Minneapolis and then back to Denver again where she plans stay, at least for a while. Lisa has worked at the property level and in regional capacities for hotel management companies with portfolios including various brands offering full-service, select service and extended stay hotels while overseeing top line revenues for up to 45 hotels at one time. Keeping her hands full, Lisa is the General Manager for Hotel Boulderado in Boulder, CO, a historic boutique hotel located offering 160 guestrooms and 10,0000 sq. ft. of meeting & event space. Previously, Lisa was the General Manager for the Table Mountain Inn in Golden Colorado. Both properties are managed by Concept Restaurants. An adventurer, animal lover and partnered with a supportive husband, outside of work Lisa remains active and is always planning the next exotic trip. Lisa can be reached at email@example.com or 303.440.1472.
Cindy has been in the lodging and hospitality industry for over 23 years and is currently the Director of Sales at Winter Park Resort. Park. For the past three years as Director, she manages a team of nine, who are responsible for Winter Park Resort Pass sales, Groups and Events lodging, and Group Services. Cindy also serves on the Winter Park/Fraser Valley Chamber of Commerce Sales & Marketing Council. From 1993-2005 and 2005-2010, she was employed at Iron Horse Resort then Beaver Village Condominiums. Her property experience includes Group Coordinator, Group Sales Manager, Director of Sales and Marketing, and General Management by Steering Committee. Cindy has been actively involved in Destination Colorado for over 8 years and continues to be a valuable representative for smaller lodging properties across the state. She has been very active in membership recruitment and our membership meetings and currently serves as the Past President. Cindy can be reached at firstname.lastname@example.org or at 970-726-1566.
Bruce is the Director of Sales and Marketing at Beaver Run Resort and has a very long history in the tourism industry in Colorado. Prior to Beaver Run, Bruce worked with the Sheraton at Steamboat. He has served on Destination Colorado’s Board of Directors for ten years and has played a large role in the development and promotion of the web site and our Destination Colorado Road Shows. He also serves as our liaison with the Colorado Tourism Office’s Promotions Committee and serves as an advocate for the promotion of meetings through the CTO. Bruce has served on the Board of Directors of the Colorado Society of Association Executives. He is also very active in the Breckenridge community, serving on the Board of Directors for the Breckenridge Resort Chamber’s Central Reservations. Bruce has previously served as President of Destination Colorado and will remain an active board member.
– Present. She lives and breathes Vail!
Rob serves as the regional vice president of sales & marketingfor 3 full-service resorts with $100 million in total annual revenues: Vail Cascade Resort, Vail, CO; Resort at Squaw Creek, Squaw Creek, CA; and, Town & Country Resort, San Diego, CA. Additionally, provide regional sales and marketing support for the Destination Rental Management portfolio of vacation condos, homes and villas located in Vail, Beaver Creek, Aspen, Snowmass, Park City and Hawaii, generating $85 million in total annual revenue.
For 41 years, since 1972, Pat Lee has been heavily involved in Colorado tourism. She was VP of Marketing for Aspen Airways/United Express, a regional air carrier in the West and then became Director of Destination Marketing for Continental Airlines. Pat was instrumental in the development of the American Rockies program, developing tourism to Colorado from Japan, Taiwan and Korea, raised funds to send the National Repretory Orchestra to Korea to represent the U.S. in the Olympics, and coordinated the opening of DIA for Continental Airlines, raising funds for the demised tourism industry plus the fundraiser for the International Pow Wow tradeshow held in Denver for the first time in 1991. Pat Lee was one of the key players in develoing Destination Colorado and it’s Front Range Tradeshow and she was the first President of Destination Colorado.
In 1997 she started her own business, Pat Lee & Associates which is contracted to do the tourism marketing or special events for Cherry Creek Shopping Center, the premier tourism attraction in Denver, Denver Theater & Arenas representing 9 theaters and Red Rocks Amphitheater, and the National Western Stock Show. She is also a Senior Tourism Consultant for the Shop America Alliance which represents 200 US shopping centers in international markets.
For 19 years, Pat has been on the Board of Visit Denver and currently serves on the International and Tourism Promotion Committee for the Colorado Tourism Board, Colorado Business Committee for the Arts, National Western Stock Show and the Telluride Tourism Board.
Pat is the only recipient to have received the ‘Outstanding Tourism Individual of the Year” twice in the State of Colorado, once under Governor Romer in 1987 and then Governor Ritter in 2002. She was inducted into Colorado’s Tourism Hall of Fame in 2007.