Loveland Colorado’s 74th Valentine Season

Love is in the Air this Valentine’s Day as Loveland, Colorado 

Launches 74th Valentine Season
Head to the city for the Sweetheart Festival, to get married, lock your love, enjoy wine, beer and more

LOVELAND, Colo. – Jan. 7, 2020 – In Loveland, the nation’s Sweetheart City, valentine season starts now.  Visit Loveland and partners have unveiled details and plans for the 74th year of the valentine program including the Sweetheart Festival, group wedding, valentine beer and coffee, love locks and the new valentine wine by Sweetheart Winery. All activities and events happen the first two weeks of February. 

Loveland’s Second Love Lock Sculpture
Loveland has unveiled its second love lock sculpture which will sit in the Foundry Plaza downtown for six weeks, through the Sweetheart Festival, before moving to its permanent location along the south shore of Lake Loveland near the American flag and Statue of Liberty sculpture. The 12-foot-3-inch-tall, 14-foot-3-inch-wide steel sculpture is a simple, heart design created and constructed right in Loveland by Doug Rutledge, Beatty Construction Services and Loveland Ready Mix Concrete. 

Love locks sell for $20 at the Loveland Visitors Center, or visitors can bring their own. Locks will also be for purchase during the Sweetheart Festival in the 4th Street Gallery. The love locks can be customized with a paint pen or hand carving to include names and dates of those locking their love. 

Love locks are a symbol of love and commitment that has been inspired by an ancient custom, which is believed to have originated in China – where lovers lock a padlock on a chain or gate and then throw away the key, symbolically locking their love forever. 

Festivals and Events
The Loveland Sweetheart Festival

February 14-15, 2020

Spend Valentine’s Day at the free Loveland Sweetheart Festival Feb. 14-15, 2020. Bring the family or your sweetheart for free fun including a Special Effects Laser Light Show, LIVE entertainment, Palace of Sweets, Kids Street with games and activities, Tunnel of Love, interactive art projects, Sweetheart Classic 4-miler and Little Miss Valentine and Little Mr. Cupid contest. The festival is an extension of Loveland’s 74+ year history in the nation’s Sweetheart City. The festival features something for everyone – families, couples, beer, wine and chocolate lovers, running lovers, art lovers and forever loves. Open 5-9 p.m. Friday, Feb. 14 and 2-9 p.m. Saturday, Feb. 15.

Loveland’s Valentine’s Day Group Wedding
Friday, February 14, 4:30 p.m. in the Foundry Plaza
Say “I Do” in the land of love at Loveland’s Valentine’s Day Group Wedding. The wedding features a romantic, candlelit ceremony with music and readings voted on by wedding couples, a customized ceremony, keepsake photos, a love lock for the new love lock sculpture, gift bags, signature wedding cupcakes, and a chance to win a huge gift basket.  Fun Fact: All marriage licenses that get issued from Loveland have a special “Sweetheart City” designation.

Lovely Valentine Libations
NEW: 2020 Loveland Valentine Wine

Sweet Heart Winery in Loveland has produced Loveland’s first official valentine wine – a Valentine’s Day 2020 special edition 2017 malbec. Hand-crafted from grape to barrel, this wine reflects all of the love that Sweet Heart Winery put into it – a wine that makes time spent with your valentine that much sweeter. This medium bodied Malbec is a delight with bright red berry aromas on the nose. This fruit forward wine continues to entice with notes of sugarplum, red cherry and black raspberry. With a hint of baking spice and sweet tobacco on the finish, this wine is a pleasure to drink – perfect for sharing with your valentine.There will be 400 bottles of this Special Edition 2017 Malbec available Feb. 1 at Sweet Heart Winery.

2020 Loveland Valentine Beer
The Loveland Chamber of Commerce partners with Grimm Brothers Brewhouse to produce The Bleeding Heart, the official Loveland valentine beer. The 2020 valentine beer is a delicious Baltic Porter brewed with Blackberry and Tart Cherry. The valentine beer will be released to the public Jan. 22 at the brewery, 623 Denver Ave Loveland, Colo, 80537. A second, tap-room only limited release will be available on Valentine’s Day for a special Valentine’s Day beer dinner at the brewery. 

2020 Loveland Valentine Coffee
The Loveland Chamber of Commerce has partnered with Top of the Lake Coffee Roasters to produce the 2020 official Loveland valentine coffee. The Sweetheart Blend 2020 is a Mint Mocha and will be sold at the Loveland Visitors Center. 

Valentine Hotel Packages
The Townplace Suites by Marriott – Loveland’s first downtown hotel – has a “Leave the key to your heart in Loveland” hotel package for valentine weekend. In addition to a one night’s stay in a luxurious suite and complimentary breakfast buffet, guests will receive a bottle of Champagne, a sweet treat, discounted movie tickets, and a love lock to place on Loveland’s two love lock sculptures.

  • Sylvan Dale Ranch Romantic Sweetheart Getaway packages include a one- or two-night bunk and breakfast package Feb. 14-16 in a cozy fireplace cabin at the ranch complete with a dinner for two, hearty ranch-style breakfasts and access to 3,000 acres of hiking trails, game courts, game room, and horseshoe pits. Trail rides will also be available by reservation weather depending. 

About Visit Loveland

The mission of Visit Loveland is to enthusiastically promote, market and sell Loveland, Colorado as a destination for meetings, conventions and individual travelers, fostering economic development and benefiting and supporting members and the overall business community. It is Visit Loveland’s goal to promote tourism, conventions and related activities within the city by marketing the city and sponsoring destination and community events. Learn more at

For media inquiries including interviews and images, please contact:
Nicole Yost | Fyn PR | | 970-776-9980